BizSugar.com › Customer Service › Indispensable characteristics of Product Managers in the Digital Era

Product managers connect engineers, marketers, designers, salespeople, and customer success managers while managing every aspect of the product from conception through launch.

Now more then ever, product managers are responsible for setting the stage for a seamless user experience within the product and optimizing the customer journey.

Digital transformation requires companies to concentrate their focus on customer experience and therefore, product design, user onboarding and customer support become essential elements that determine the success of a product.