BizSugar.com › Customer Service › Instructive: 6 Surprising Benefits of Live Chat Software

If you’re in doubt, a 2011 American Express survey cited in this infographic from Help Scout makes the assertion that seven in every 10 Americans were willing to spend more with a company that provides excellent customer service. The live chat feature is one additional feature that some companies have recently been tapping. Below are some of the reasons why you should, too: