Live Chat Is Not Just Another Customer Support Tool

Posted by jdquey under Customer Service
From http://www.leadchat.com 3229 days ago

Satisfying your customers is the #1 goal.

That’s why, more businesses are investing in live chat software as a customer support option. Research tells us that “live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone.”

But live chat is more than just a customer support tool.

One-on-one communication with customers opens the doors to learning more about consumer behavior. Live engagement can uncover product mishaps and branding opportunities.

In this article, you'll learn 6 ways live chat can help move your team beyond customer support by:
1. Dramatically increasing sales
2. Retaining customers
3. Expanding your marketing
4. Building new relationships
5. Conducting product research
6. Developing a competitive advantage