BizSugar.com › Customer Service › Retaining Customers: A Simple Customer Service Giveaway

Many companies want to gain new customers instead of retaining existing clients because the concepts of expansion and growth, according to norms, rely on new business for the company, as if the number of a company’s clients proves its success. The quantity of accounts handled by a company is undoubtedly a measuring stick for financial achievement, but it’s not an assurance of success. When business owners put too much importance on campaign volume, they tend to forget to come up with quality programs to retain their customers. One reason why companies resort to acquiring new customers is that they cannot retain existing clients; the process of gaining new clients becomes an act of survival.