BizSugar.com › Customer Service › Searching for Super Fans (And How to Make the Most of Them)

Customers who connect with you across the digital space can be an excellent resource for opinions and information, but it can be hard to connect with them when you really need them. Rather than reaching out to your social audience as a whole, you should connect with your core group of super fans. How do you identify this group of brand advocates? With a little homework and a little organization. Here’s how to tap this awesome brand-focused resource.