BizSugar.com › Customer Service › Social Media Monitoring for Businesses Can Help Your Customer Care Team

Many call centers are now offering social media monitoring for businesses as part of their services. Tracking consumer attitudes and comments on social media and responding promptly is a business necessity today, and call centers are a natural place to outsource this task.

You should research these services carefully, however, to ensure the monitoring is done well, because a social media failure can be catastrophic to your brand.