BizSugar.com › Customer Service › Voice of Customer Collection Plan for Customer Success Managers

A VoC program is the key to customer success for any company that wishes to achieve delight and create advocates out of their customers.

Do you want your very own champion customer sharing their positive opinions to everyone (hmm, maybe a blog community…) on your behalf?

Listening to what they have to say about your product or service is the first place you should take a look. Taking the appropriate action is the next.