Wait! 3 Great Final Attempts at Retaining Customers

Posted by lonelybiz under Customer Service
From https://lonelybrand.com 4226 days ago

Every brand hates to see a subscriber go, but few make the effort to win back potential unsubscribers before they click that dreaded button for the final time. Most requests to unsubscribe are just met with a dull, lifeless “Are you sure?” prompt before the request goes through. Not only is this boring, it also gives unsubscribers who might be having second thoughts no reason to reconsider. There’s no plea, no options to adjust subscription levels…nothing to make them change their mind. Not all brands are satisfied with this though, and we’ve found three who are willing to beg you to take them back. Check them out.

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Comments

Written by dhennessy
4196 days ago

This is great advice but I think it's really challenging to change the mind of someone who is so determined to unsubscribe that they have started to initiate the process online. And no matter how clever the copy, the customer knows it's a formatted response designed to influence them to change their mind. I think the best thing companies can do is to watch that they aren't contacting customers too frequently -- and what they are sending is of consistently high quality and of value to customers.

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