BizSugar.com › Customer Service › What Customers Expect is Good Service, What Customers Crave Are Awesome Experiences

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint is declaring war on the old way of providing customer service, everything from long waiting lines to restrictive return policies. This is only the beginning, though. What Customers Crave goes after CRM software, unanswered Yelp reviews, and email marketing disguised as spam. Why? Author Nicholas J. Webb argues that only optimal customer service will survive.