What Do You Really Sell? The Starbucks vs. Peets Story

Posted by FortuneMarketing under Customer Service
From http://fortunemarketingcompany.com 5430 days ago
Made Hot by: on January 11, 2010 7:04 pm

This article is about a recent visit to a coffee shop and why the author chose one over the other. - And guess what, it had nothing to do with the coffee! It's about the experience that each place offered. So what experience does your small business deliver?

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Comments

Written by FortuneMarketing
5426 days ago

Thank you both very much for your comments. :-)

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Written by smallbiztrends
5427 days ago

This is an excellent blog post pointing out how add-on services that are seemingly unrelated to the core product, can be a differentiating factor in why the customer chooses your product or service.

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Written by q4sales
5428 days ago

Good points, Carolyn. I am a Seattle guy, get what you're saying about coffee, but it is about where can I get my work done and drink some coffee. Starbucks provides a consistency that's important to my company.

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