What Do You Really Sell? The Starbucks vs. Peets Story

Posted by FortuneMarketing under Customer Service
From http://fortunemarketingcompany.com 4595 days ago
Made Hot by: on January 11, 2010 7:04 pm

This article is about a recent visit to a coffee shop and why the author chose one over the other. - And guess what, it had nothing to do with the coffee! It's about the experience that each place offered. So what experience does your small business deliver?

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by FortuneMarketing
4591 days ago

Thank you both very much for your comments. :-)

- 0 +

Written by smallbiztrends
4592 days ago

This is an excellent blog post pointing out how add-on services that are seemingly unrelated to the core product, can be a differentiating factor in why the customer chooses your product or service.

- 0 +

Written by q4sales
4592 days ago

Good points, Carolyn. I am a Seattle guy, get what you're saying about coffee, but it is about where can I get my work done and drink some coffee. Starbucks provides a consistency that's important to my company.

- 0 +