BizSugar.com › Customer Service › When, Why, and How to Use Weighted Scores in Survey Rating Questions

Are you doing customer service surveys? Even the most basic survey tool lets you measure responses using a ranking or rating scale. For instance, it’s common to use satisfaction or importance scales (e.g. “very important” to “very unimportant”) or recommendation scales (“How likely are you to recommend us to a friend?”). Sometimes, however, your data analysis can benefit from applying weighted scores to the answers during the design phase.