BizSugar.com › Customer Service › Who's Your Director of First Impressions?

The person in your company who has the initial contact with your customers has the power to delight or disappoint them. And the way your customer is treated when they first contact you, whether it's by phone, email or in person, will determine whether they stick around to hear your sales pitch or head for the competition. Here are some of the qualities you should look for in your business's Director of First Impressions.