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What do retail customers really want? With the holiday shopping season fast approaching, now is a good time to ask this question. More than anything, it seems shoppers want their in-store checkout experience to be faster.
In a recent study commissioned by Digimarc, 88 percent of adults say they’d like a faster checkout process. Long lines to check out and slow checkout speeds (cited by 50 percent of respondents) are their top complaints about in-store shopping.