Here’s something funny I read online…

“Today, I thought I felt my cell phone vibrating. Turned out it was just my girlfriend letting out a vicious fart against my leg.”

Sheesh, she doesn’t sound very delicate does she?

But this is a classic case of assuming things before getting the real facts.

It reminds a bit of writing sales letters and emails by guessing what people really want.





Comments


Written by HeatherStone
2827 days ago

Hi Scott,

My takeaway from your post is probably not what you might want it to be; but it's this:

Personally, I love it when I look at a headline that isn't pedestrian and seems almost like a non-sequitur; however I find it's only effective when I know the context--the forum, website, platform--is specifically what I want and that it is moderated so that only content in my preferred niche gets through, much like your post here. So I know BizSugar is a small business social bookmarking site, and I know your work to some extent, so I know if you have a headline like this it's going to, in some way, be business related. IOW, if I found this title on some random, non-moderated site, I might dismiss it off hand as irrelevant. True, things aren't always what they seem or what someone might be looking for. I feel my takeaway from your post is just as valid as the part about email, so I guess the post is good on a couple levels.

Great fun!

Heather



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!