Social platforms are the most disruptive technology every invented for communication. Will they lead to social revolution? An interesting question.





Comments


Written by elainerogers
3067 days ago

I agree with your conclusion John and would add that Social Platforms are also a much more efficient delivery system for the delivery of information. It seems the "western " world is digressing by not communicating thier vote etc, and we better watch out! Because what humans are craving is information and knowledge, and the ability to have our say, especially in developing and underdeveloped countries, where the rate of smart phone and social platform signup is exploding.

I find your last comment under MDEC Communication ironic, as these people(s) are indeed going to extremes to fight for their rights.



Written by nialldevitt
3067 days ago

Hi John, as always interesting stuff. I think social media can be somewhat of a doubled edged sword when it comes to mass movements. Its ability to get things going is incredible but it's major problem is that also creates the illusion that things can be achieved quickly, which is of course very rarely the case. Movements rise and fall rapidly. I think when people start to take a longer term view (years) and devise movements/strategies that take and make use of longer time frames, we will start to social playing more of a role in the democratization of the planet.



Written by Warren Rutherford
3068 days ago

It is great, John, that you are using a social platform to stimulate a debate on communications. Whether Occupy, Arab Spring, terrorists using social to subvert, or politicians using social to campaign it remains a growing (and ever changing) communication form. Your MDEC model is a solid effort to harness the potential for marketers. To me, it matters not whether I agree with the content or format of the communication - it is the ability to communicate and the capacity to do so at an ever more rapid pace that influence thought - and eventually thought influences and affects action. As social media continue to evolve consumers will determine the utility of the medium, as they have always done, and the social media will adapt.



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