BizSugar.com › Legal › Advertising-Related Intellectual Property Issues

By the nature of the industry, advertising agencies face potential intellectual property issues in virtually every aspect of their business. Of course, these issues are not unique to agencies—businesses responsible for their own advertising campaigns face the same legal concerns as well. Business owners must be sure to avoid infringing on others’ rights, and should also take the steps necessary to maximize the value of their intellectual property.

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