BizSugar.com › Startups › Seeking Registration for Proposed Trademarks—The Benefits of “Intent to Use” Applications

This week we continue on with our examination of the trademark clearance and registration process, and pick up where last week’s article left off. Assuming that your trademark is available for use, the next step is to apply for registration of your trademark with the United States Patent and Trademark Office (“USPTO”). While I have previously written about the benefits of trademark registration generally, this article focuses on one specific type of application—the “intent to use” or “1(b)” application.