BizSugar.com › Legal › Trademarks: Legal, Financial, and Tax Points You Need to Know

Intellectual property, or IP, can be your most valuable business asset, even though you can’t see, smell, or touch it. Trademarks are a type of IP that protects your logo, brand, name, or other mark—but only if you follow the rules necessary to obtain legal protection. Before you invest in a website, brochures or marketing, or take other actions that will use a mark to brand you, here are key things you need to know.