BizSugar.com › Management › 7 Ways Your Travel Business Can Cater to Baby Boomer Consumers

Do you own a travel or tourism-related business? Then I sure hope you’re considering Baby Boomers in your marketing plans. Speaking as a Boomer myself, I know this generation loves to travel. The recession may have caused Boomers to cut back on spending in some ways, but when it comes to travel, it’s actually helped spur spending. Why? One takeaway from the recession for Boomers is that we’re putting more emphasis on experiences rather than “things”—and we’re willing to pay for great, life-changing experiences like travel.