BizSugar.com › Management › Revolutionising Your Morning Brew: Teaching Transparency with Traidcraft Shop

As the original ‘rule breaking’ fair trade wholesaler, Traidcraft is proudly committing two of its single origin coffee blends to the Transparency Pledge, as well as launching its own Transparent Organic Coffee. Through this move, the brand has proposed a challenge to the unresolved issue of the staggeringly low commodity price of coffee, which is driving many farmers and their families into financial turmoil.