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Ad Age's Can a Collaborative Cohort of Indie Shops Topple the Big Agency Networks covers a new ad agency called Circus Maximus.

Founded by a trio of former big ad agency executives, Circus Maximus is part of a new wave of small advertising firms that are challenging the big agencies.

What caught my eye is how Circus Maximus describes their talent and business models.

Instead of hiring a lot of employees, Circus Maximus is planning on partnering with other small agenices and independent workers to pull together "creative platoons" to work with clients.