BizSugar.com › Management › Uber Lawsuit Should Serve as Lesson for Small Businesses

Ad agency Fetch has filed a lawsuit against Uber, claiming the popular ride sharing app owes nearly $20 million in unpaid invoices.
This is just the latest chapter in a lengthy battle between Uber and Fetch. Uber initially filed a lawsuit against Fetch back in September, claiming the agency billed it for fake clicks. Uber has since dismissed that original suit, but has said it plans to re-file in California state court.
Ad fraud has been a common thread in this dispute, with Uber saying Fetch claimed credit for app downloads without customers clicking on ads and even that the agency went against Uber’s wishes in regards to specific campaigns it had cancelled. The details still need to be sorted out in court. But it’s clear that both entities were dissatisfied with the working relationship.