BizSugar.com › Management › Yes, Even Small Businesses Can Target the Mobile Customer

Your customers can be divided into an almost infinite number of categories. In fact, they probably should be. If living in the age of Google™ Analytics has taught us anything, it’s knowing that where customers come from, why they’re interested in your services, and what sparked their interest is invaluable information. Without a doubt, you should be collecting such information in order to benefit your small business as best you can.

However, sometimes it’s appropriate to take a step back and look at your customers in a much broader sense. In this case, that means looking at how many of your customers use smartphones (hint: a lot) and how you can take advantage of mobile technology. With a record-breaking 56% of American adults currently using smartphones, it’s time for you to take a look at the big picture and reap even bigger rewards.