12 Crucial Elements Your About Us Page Is Missing

Posted by ajayprasad under Marketing
From http://blog.gmrwebteam.com 1701 days ago
Made Hot by: deanuk on October 7, 2015 1:20 pm

You may have noticed that most websites don’t have exciting “About Us” pages. But the ones that do will more likely inspire visitors to explore the company further. These pages give you a chance to explain your niche and should definitely be more than a few generic sentences that state the obvious. Here are 12 crucial elements for your “About Us” pages that many sites forget, and tips to incorporate these elements.

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Comments

Written by lyceum
1699 days ago

Ajay: How would you grade your own About Us page? Is it covering the 12 elements? I used a service called SpringForm for creating an interactive FAQ and About Me page, but that service is no longer active. I don't want to write much about myself and my services. Instead I want to peek an interest in order to continue the conversation...

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Written by HeatherStone
1701 days ago

Ajay,

I like No. 1 especially. True, it's called an "About Us" page, but rambling on and on about yourself instead of about what you offer your customers/audience is a huge missed opportunity!

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Written by ajayprasad
1701 days ago

Absolutely Heather. Glad you liked it.

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