BizSugar.com › Marketing › 16 Overlooked Steps that Can Make or Break your PPC Campaign

Many small business owners make the mistake of thinking they can just turn on pay-per-click (PPC) advertising and they will have new customers instantly. In addition to setting up the ads themselves, there is a ton of foundational work that must be done if you want your advertising to be effective. If you skip these steps, you may be prematurely calling your campaign a failure.