BizSugar.com › Marketing › 4 Keys to Real Estate Lead Success

Common wisdom says lead conversion is a numbers game. The more leads you touch, the more likely you are to convert them. However, nothing replaces excellent service for building success, and excellent customer service is not about the numbers—it’s about the people.

In real estate, great service can dramatically increase the possibility of a sale while creating customer loyalty and referrals. Think from your customer’s point of view. Buyers and sellers can experience high levels of frustration and stress, and knowing they have a capable and knowledgeable agent can alleviate this sense of stress. So how do you build loyalty and trust in your customers? It starts with getting to know them and making your ability to meet their needs and desires your priority.