BizSugar.com › Marketing › 5 Easy Steps to Improving Your Email Copy: The Bridge of Trust

All this week, we’ve been talking about tactical approaches to making your email copy better. We covered subject lines, creating curiosity in your reader, and compelling them to take action.

But in this last installment, I want to take a step back and talk about your overall approach to email copy. It all comes down to one word: RELATIONSHIPS.