BizSugar.com › Marketing › 5 Tips for Getting to Know Your Competition and using it to Your Advantage

There are many reasons why a business needs to keep an eye on the competition. From pricing your products competitively, to gauging how similar businesses are reacting to market forces, to understanding where you stand in the highly competitive space of online search rankings.

But how do you effectively sneak a peek at the competition, or even snuggle up to it? Here are five tips for researching and getting to know your competition.