How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional marketers have long known how essential it is to have a unique and compelling value proposition and how critical it is to be able to express it concisely. Marketers must also understand how to protect landing pages against the #1 threat to conversion: Site flow disruption. In this clinic we will reveal how two dangerous forms of disruption—Discontinuity and Incongruence—can keep customers from responding to your value proposition.
Landing Page Optimization
Posted by ureach under MarketingFrom http://www.marketingexperiments.com 6067 days ago
Made Hot by: on September 19, 2007 9:02 pm
Who Voted for this Story
Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments