According to BIGresearch's Simultaneous Media Survey, the effectiveness of product placements varies by product category and consumer group. Consumers indicate product placements have the most influence on their grocery purchases with 14.8% saying so, up from 13.0% one year ago. Electronics and apparel round out the top three categories most influenced by product placements.
Placement, Sampling, and Word-of-Mouth Collectively Influence Consumer Purchases
Posted by macromax under MarketingFrom http://www.mediapost.com 5665 days ago
Made Hot by: on October 25, 2008 6:12 pm
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