BizSugar.com › Marketing › Salesforce Announces Twitter App - Account Intelligence Data Just Evolved | ReadyContacts

In one respect, the salesforce announcement showcases how large companies - especially those who interact with consumers - can engage with their customers faster and more efficiently than they could via a call center. From a larger viewpoint, the announcement also illustrates another way that cloud computing is enabling companies to react to technology trends - such as social networking and microblogging - as it's happening, instead of a year or two later.