BizSugar.com › Marketing › At What Point Can a Small Business Use an In-House Marketing Specialist?

When a small business owner first starts out, it’s often possible to drive at least a little bit of business without too much marketing: if you’ve been planning to launch your company for a while, you probably have a few ideas of prospective customers who you can approach directly. But to grow your business, you’re going to need to market your business — and probably aggressively if you want to reach audiences who don’t yet know how much you can help them