BizSugar.com › Marketing › B2B or B2C? How to Tailor Your Marketing - business.com

B2B and B2C marketing have plenty in common. They both have the same ultimate goal—to entice a person or a company to purchase a product or service.

The key difference is the needs and motivation of the B2B and B2C customer and market. Using the same approach with both audiences is not always effective.