B2B and B2C marketing have plenty in common. They both have the same ultimate goal—to entice a person or a company to purchase a product or service.
The key difference is the needs and motivation of the B2B and B2C customer and market. Using the same approach with both audiences is not always effective.
B2B or B2C? How to Tailor Your Marketing - business.com
Posted by
megantotka under Marketing
From http://www.business.com 3112 days ago
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