BizSugar.com › Marketing › Book Review of 'Predictably Irrational'

In my ongoing obsession with the fast-evolving field of ‘Behavioral Economics’, I zeroed in on yet another bestseller. This time, it was Dan Ariely’s “Predictably Irrational: The hidden forces that shape our destiny”. This book is based on the much-acknowledged premise of the difference between our words and the consequent actions.