What is Transparency All About?At its core, transparency is what the name suggests, it’s about building trust and loyalty in your brand through honesty and integrity. Its common now for budding businesses and even established brands to create an identity through storytelling and this should be consistent with everything that the brand believes in. More importantly, it should be believable to the consumer or it will ultimately be counterproductive.
Brand Transparency and Building Customer Relationships
Posted by Xen under MarketingFrom http://xen.com.au 3345 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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