Any difference that your competition can duplicate isn't a difference. You don't have to be the leader, the innovator or even deliver the highest value if you are different. Here's how to learn from Lady Gaga - the most inspired marketer of 2010. Forget the core benefits and reduce the comparable, acceptable choices to - you.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!