Brand Strategy concepts taken from Marty Neumeier's Zag will help you to define and own your brand, to create uniqueness for market leadership
Define Your Brand Strategies: Lessons From Zag
Posted by JackieP under MarketingFrom http://jackiepurnell.com 4459 days ago
Made Hot by: Sun Tzu Business Guide on February 14, 2012 9:22 pm
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
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Comments
4458 days ago
4457 days ago
So true, Jackie! And while you certainly want your brand strategy to be "logical," I'm not certain it's the best place to start when creating an idea for a brand that is totally original.
4457 days ago
The white space aspect really hit a nerve for me. Artists by nature appreciate the space of whats not there, something that more "logical" business practices underutilize.
Like they say, know the rules...then break them!