BizSugar.com › Marketing › Driving Customer Success in a Customer Experience World

Customer Experience and Customer Success. Are they one in the same or are they two separate issues you need to tackle?

To better explain, let’s think back to 1971, when the first Starbucks opened in Seattle. At this point in time, Apollo 14 was launched to the moon, bell bottoms were storming the fashion industry and protesters were becoming more aggressive in their rallying efforts against the Vietnam war.

Back then, coffee’s place in pop culture was not as prominent as it is now. Decades later, Starbucks is a household name and a billion dollar corporate machine.