Without a lot of money to spend, these firms had to get creative to land customers.
It’s the classic small-business problem: You need to let a lot of people know who you are and what you do. But you don’t have a lot of money to spend.
That’s when it’s time to get creative—and a little audacious. Many small businesses lacking in cash have found inexpensive ways to spread the word.
Here’s a look at what they’ve done, and what they’ve achieved.
Four Marketing Strategies That Paid Off for Small Companies - WSJ - WSJ
Posted by CateCosta under MarketingFrom http://online.wsj.com 3449 days ago
Made Hot by: MarketWiz on November 19, 2014 5:26 pm
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