BizSugar.com › Marketing › Four Marketing Trends To Know if You Want to Grow Your Small Business

The times, they are a-changin’. These days, this iconic Dylan anthem could also apply to marketing your business. At the heart of it is how your customers make a buying decision. People want information that helps them make an informed decision. They prefer not to be “sold” before they are ready to buy. As a result, fewer businesses are broadcasting a message to the crowd. Instead, they are drawing customers in with information and starting a conversation. So if you want your small business to grow in today’s market, you need to understand these important marketing trends.