BizSugar.com › Marketing › Give Away Free Stuff Without Getting Exploited

Free samples and trial periods are some of the best ways to reach new customers. That’s why software companies offer limited versions of their applications, and supermarkets offer product tasting booths in their aisles.

But giving away free stuff can also do more harm than good if not executed properly. In particular, there are 2 risks that you want to avoid:

* Committing yourself to cheapskates that only want something for free
* Diluting your brand by cheapening your product or service in the eyes of potential clients