BizSugar.com › Marketing › Good Marketing: Keep Chewing Your Project

Cows ruminate when they eat. They eat grass or feed, chew it once, let it partially digest, and then chew it again. That’s called “chewing the cud.” Cows will sit around, quite happily, and chew their cud for hours.

They do it to extract every calorie from their food. If they didn’t do this, they’d starve to death because it takes time to digest grass.

While chewing, they seem to be thinking deep thoughts. They seem to feel philosophical when they’re chewing the cud. They appear to have something on their minds. That’s figurative rumination.

And I’ve found that to create good marketing, it’s important to keep chewing your project until every calorie has been extracted.