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How to Cut Your Marketing Budget and Build Your Brand Profitably

Posted by SBA.gov under Marketing
From http://www.sba.gov 4378 days ago

By Caron Beesley. When cash flow is tight and times are times are tough, one of the first areas to cut back on is your marketing budget. But how do you measure the worth of your existing activities and what should you cut? Here are some ideas.

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