Have you found yourself walking through the shopping mall and something catches your eye enough to make you stop and take notice? Perhaps even walk into a store? Chances are, that “something” as a visual sign or display. A great sign is one that catches your eye, gives you a clear message, and entices you to act. Creating a visually compelling sign is not just for graphic designers and creative geniuses. Here are five simple strategies you can use to create a sign that captures your audience and helps your business visibility.