Gaming is not just for children and computer geeks. If your business has a loyalty marketing strategy in place, you’re really playing a game, according to Gabe Zichermann and Joselin Linder, co-authors of Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests.
How to inspire customer loyalty for a brand
Posted by StepByStepMarketing under MarketingFrom http://www.fuelnet.com 5086 days ago
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