In this post I am going to show you how to craft the perfect outreach email along with some other awesome tips, whether you are guest posting, doing PR or something else related to link building or getting people to do what you want them to – this guide makes it easy.


Written by HeatherStone
3794 days ago

Hi Adam,

It's the combination of things that's really important. I'm wondering if you could elaborate a bit more on personalization, however. I think there are many bloggers, email marketers, etc. who read advice articles and do the bare minimum without considering why they are doing it. For example, why would you leave a single short phrase on a blog post that pretty much demonstrates you haven't read what the writer had to say? Or better yet, why wouldn't you at least take the time to read a blog post, if you intend to comment on it? What's really the best advice you could give someone engaged in activities that are essentially social but who seems to simply be going through the motions?

Written by HeatherStone
3790 days ago

Hi Adam,

Especially like your point about doing something right because of the payoff. Though people rarely like to think in these terms, this is definitely what it's all about. When you take the time to comment you are investing. The degree to which you cut corners will have an impact on the return from that investment. Hence, if you don't intend to expend the energy necessary to engage in social activity in a way that will bring a return on your investment, it would actually be much better for you not to engage at all. Thanks for the response.

Written by adamjayc
3791 days ago

Hi Heather, thanks for a great comment.

I'd have to say that going through the motions is never enough and just sending out generic emails along with leaving generic comments will only hold people back and actually hurt their reputation.

If you're going to do something, do it right because you will then have the best chance of it actually paying off.

It doesn't take much guess work to understand why certain businesses send emails from generic gmail addresses that can't be traced back to anyone - for example I've been getting a lot of emails saying something like "we can increase your Google rankings, reply back to find out more" .. or something similar.

They do this because they know that if they sent it from their company email address it would create a load of bad press and create a negative buzz around their brand.

Although from the other side of things, the fact that it's from a no name gmail account will effectively kill conversions.

So I guess the lesson is - do things right, put the time in and you'll get results.



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Share your small business tips with the community!