How Your Policies Affect Your Brand’s Perception: Language, Tone and Content | Small business news; tips; networking | BizSugar

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How Your Policies Affect Your Brand’s Perception: Language, Tone and Content

Posted by VisibleLogic under Marketing
From http://www.visiblelogic.com 5043 days ago

Language and tone affect your brand identity. Take a look at how you present your policies to your clients and prospects: be straightforward, but soft in tone.

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Written by ShawnHessinger
5042 days ago

It will never cease to amaze me how some businesses believe a brand can act like a blanket, covering everything you did wrong in your business. But, of course, customers see right though it!

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“I agree!...”

“It does take a little time to get used to!...”

“Hi, Martin! Kristianstad. And you? Have a great day! /Peter....”

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“Tone is so important....”

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