Language and tone affect your brand identity. Take a look at how you present your policies to your clients and prospects: be straightforward, but soft in tone.

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Written by ShawnHessinger
4856 days ago

It will never cease to amaze me how some businesses believe a brand can act like a blanket, covering everything you did wrong in your business. But, of course, customers see right though it!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!